Pegie by the Sea

We were so lucky to have a conversation with Ms. Cheri Roock, the current owner of Pegie by the Sea!  While our fun blue beverage handbag likely dates to the mid-1960s, when Joseph and Margaret Magargel owned the company, Ms. Roock, a former medical technologist, purchased Pegie by the Sea in 1995, becoming its fourth owner.

Pegie by the Sea appears to have been started in 1962 by Joseph and Margaret Magargel (see legal notice below; Pegie is a nickname for Margaret, so it is likely the company was named for her), then owned by their son, Forrest. We believe, through our research, that the Magargels were originally from Pennsylvania and that Joseph had a younger brother named Forrest who died in a car accident in 1939 at the age of 21. So it's probable that their son was named for his deceased uncle.

The company was sold by Forrest Magargel to a Canadian woman who was a Florida resident. The Canadian woman sold it to Ms. Roock after she left Florida to return to Canada to help run the family lodge.

The company, located in Key Largo, a resort town with many golf aficionados, eventually became known for its golf themed purses, golf wear and golf pins (jewelry). According to Ms. Roock, the purses were made of a durable, long-lasting marine vinyl that was all but indestructible. Customers have told her they wanted a new Pegie by the Sea bag, but their old one still has a lot of life left in it!

Please see below for more company info. Special thanks to the lovely Ms. Roock for taking so much time to talk to us. All newspaper ads, advertorials and articles clipped via a paid subscription to

Casa Grande Dispatch, April 15, 1970

Ft. Lauderdale News, Sept. 17, 1962

Obituary for Joseph Magargel,  Ft. Lauderdale News, July 10, 1979. We believe Margaret Magargel passed away in 2006.
Tampa Bay Times, March 9, 1981

The Courier Journal, May 9, 1969

The Orlando Sentinel, Jan. 5, 1969
The Orlando Sentinel, Jan. 8, 1967

The Tampa Tribune, Nov. 26, 1967

Enid Collins and Collins of Texas

At the Wire

Arguably the best-known designer of the late 1960s and early 1970s, Enid Collins began her company in 1959. The handbags were all wonderfully and whimsically designed with an abundance of faux gems, trims and themes. They were oft-imitated, but original Collins bags are highly collectible today. The Collins company was purchased by Tandy in 1970. Collins passed away in 1990.

There is a very good article about Collins here:

The line was relaunched in 2012 by a different owner and can be seen here:

Enid's son, jewelry designer Jeep Collins' website is

Handbags shown here are all from the collection of The Vintage Purse Museum. Ads and articles have been clipped via a paid subscription to

Night Owl
Mini Glitterbugs

Mary Mary
Arizona Republic, April 11, 1968
Honolulu Star Bulletin, March 18, 1969
Arkansas Times, March 25, 1966
San Antonio Express, March 15, 1968
San Antonio Express, Feb. 25, 1968
The Tampa Tribune, Feb. 19, 1969

Pavan 2


St. Louis Post-Dispatch, Nov. 25, 1956

Cincinnati Enquirer, Sept. 5, 1955

Corpus Christi Caller Times, April 8, 1955
Philadelphia Inquirer, April 4, 1956

Waco News Tribune, August 31, 1955

Carpetbags of America

St. Louis Post Dispatch, Dec. 27, 1971

Screenshot from
Clarion Ledger, Dec. 10, 1977
Des Moines Register and Sun, Aug. 1, 1976

Hattiesburg American, Aug. 11, 1974
Springfield Leader and Press, Sept. 30, 1971
Cincinnati Enquirer, Oct. 1, 1973

Kingsport Times News, Aug. 8, 1971

3-Way Convertible Bags


Pittsburgh Post Gazette, August 27, 1948
While many three-way convertible handbags are best known as products of Lowy & Mund (L&M) or Edwards (see Bag Lady University for more info:, we learned that other manufacturers, including Kadin, made versions of it. The earliest ads we could find were from 1948, and these bags featured a chain handle. The most commonly found three-way bags now, and likely the most produced back then were from the 1960s, and had acrylic handles. These bags were available in several sizes and with numerous fabrics and patterns, but early versions were less showy than those of the late 1950s through the 1960s, which offered bolder prints and some metallic or "atomic" designs. Newspaper ads clipped online via All purses pictured and the magazine ad are from the collection of The Vintage Purse Gallery.

St. Louis Post Dispatch, Sept. 10, 1956
Press and Sun Bulletin, March 28, 1962
Newcastle News, May 8, 1959 - J.C. Penney's ad

El Paso Herald Post, Sept. 30, 1949
1960s 3-way handbag, with black patent, black matte, and silver and gold metallic covers, and acrylic handle.

Detroit Free Press, June 18, 1956
Independent, June 5, 1967 - Note the "atomic design" similar to the one in the Vintage Purse Gallery collection

Arizona Daily Star, Dec. 10, 1965

Democrat and Chronical, May 7, 1962 - Purses by Kadin
Democrat and Chronicle, May 4, 1961

Variety of three-way convertible handbags, circa 1950s and 1960s

1948 Edwards 3-Way Bag Vogue magazine advertisement (from the collection of The Vintage Purse Gallery)