Soure' New York Bags

Link to info about Soure Bags at Bag Lady University:

Photos are of just some of the Soure' purses from the collection of The Vintage Purse Gallery. All ads have been clipped via a paid subscription to, with photo/ad copy credit for each newspaper. We've put these ads here for education and entertainment, and so that you can properly date your handbags. You can also see some of the bags we have in the gallery today featured in the ads of yesterday! Despite it being a prolific handbag manufacturer, we are still seeking info about the Soure' Bag Co. and welcome information about its origins: Thank you!

Detroit Free Press, Feb. 19, 1962

Daily Independent Journal, Dec. 7, 1964

Green Bay Press Gazette, May 5, 1966
The Des Moines Register, May 2, 1948

The Kansas City Times, Dec. 1, 1960
Arizona Republic, Nov. 1, 1962
San Antonio Express, March 13, 1958
Star Tribune, Nov. 12, 1944
Independent Press Telegram, Mar. 23, 1958
Lubbock Avalanche Journal, April 13, 1964
Palm Beach Post, Oct. 12, 1956

The Kokomo Tribune, May 5, 1964
The Montgomery Advertiser, Sept. 1, 1960


Merle Norman

In the 1970s, Merle Norman Cosmetics had a series of two plastic box purses that contained cosmetics. The idea was that you could use them as a handbag after the makeup was gone. Because they were similar to the Lucite bags of the 1950s, these are often labeled older than they are. Even the 1977 ad below acknowledged their similarity to mid-century bags!

The Orlando Sentinel, November 30, 1975

The Town Talk (Alexandria, LA) November 16, 1976

The San Bernardino County Sun, October 6, 1977

Plastic Coil "Telephone" Cord Purses

Plastic coil purses are often dated to the 1940s. While it's true that's when they began, we've found newspaper advertisements that bring them all the way into 1960! Also, "telephone cord," which is what many people call them today, is an anachronistic misnomer. It was likely created by someone from a later time who thought that's what the purses look like, so that's what they should be called!

Akron Beacon Journal, April 14, 1957

Arizona Republic, April 20, 1945

Battle Creek Enquirer, May 7, 1959

Pensacola News Journal, June 3, 1960
The Daily Times, June 4, 1952

The Indianapolis News, Feb. 25, 1966

The Indianapolis News, May 16, 1956
The Minneapolis Star, March 23, 1954
Wilkes-Barre Times Leader, November 8, 1946


The Petaluma Courier, May 5, 1954

Faye Mell

Journal and Courier (Lafayette, IN), May 12, 1956 

 The Odessa American (Odessa, TX), Nov. 27, 1960

Los Angeles Times, Feb. 2, 2010